For shops
The shop guide
Every step of running a tasting on Bin12, using the words on the buttons. Each answer fits on a phone, so you can check one with customers waiting.
Start here
Quick start
Four steps from the invite email to a tasting your customers can rate. Plan on 20 minutes.
Read it, or print it for the counter →
Get set up
- Get your shop on Bin12Claim your shop's page, or ask us to list it. A person approves every shop, usually within a few days.Every plan
- Set up your listingYour logo, address and a few lines about the shop. The ZIP decides who finds your tastings.Every plan
- Your bin12.com addressYour shop has a short address like bin12.com/yourshop. Keep the one we picked or change it, before you print anything.Every plan
- Add your staffMint an invite link, send it yourself, and your colleague sees everything you see.Every plan
- More than one storeEach store gets its own page, tent and tastings. They share one plan, and the main store sees a report across all of them.Every plan
Plan a tasting
- Schedule a tastingName it, pick a date and time, press Create. Nobody can rate until you start it.Every plan
- Make a tasting repeatSet a standing tasting once and Bin12 keeps the next few dates on the public calendar.Every plan
- Put a tasting on the public calendarA promoted tasting gets its own page, shows in nearby searches and takes RSVPs.Every plan · Featured on Pro
- Email your customers about a tastingOne press sends the tasting to everyone connected to your shop on Bin12. Once per tasting.Tasting or Pro
- Build the lineupLine the bottles up and photograph them once, or add them one at a time. Any time before you close.Every plan
Run a tasting
- Print your table tentThe sign guests scan. Print it once: the code never changes and opens whatever you're pouring.Tasting or Pro for ratings
- Start the tasting and get guests ratingPut the tent out, press Start tasting, and guests can scan and rate.Tasting or Pro
- Close the tastingPress Close tasting when the last guest leaves. Forget, and Bin12 closes it for you the next morning.Every plan
- What your guests seeA page with your name, the lineup and a 1-to-5 slider for each wine. They choose what to share with you.Tasting or Pro
After the tasting
- Read your readoutWho came, what they liked, and who you can reach again. By email the morning after you close.Tasting or Pro
- Your customers and your mailing listEveryone connected to your shop, and a CSV of the ones who agreed to share their details.Every plan
- Taste profiles shared with youA member can share their taste profile with your shop. It's the fastest way to know what to hand them.Pro to read
Cases
Your account
- Free, Tasting and ProYour page, your calendar, your cases and your customers are free for good. Tasting adds guest ratings and the readout. Pro adds your wine club, shared taste profiles and featured tastings.
- When something looks wrongThe messages a shop is most likely to see, what each one means, and what to do.
I built Bin12 so a shop can see what its customers actually liked, and so the customer walks out remembering the bottle. If a step here doesn't match what you see on your screen, tell me and I'll fix one or the other.
-Joe